What Should Not Be Missing in Your Next Experiential Travel Package in Italy – Part 1

The rise of experiential tourism is one of the most noteworthy travel trends this year. More and more travelers seek out fun experiences rather than fancy hotels or exotic beach … Read More

2026 Winter Olympics: Opportunities in Italy for Experiential Travel Operators

At the end of June, it was announced that Italy has won the bid to host the 2026 Winter Olympics. Beating the only other candidate, which was Sweden, Italy now … Read More

Matera, Capital of Culture 2019 in a Day: Is Quality Experiential Tourism at Risk?

Although usually it’s the more famous cities that get designated as the European Capital of Culture for a certain year, sometimes the award goes to less-known destinations. Matera is the … Read More

Artès and BITESP together to develop experiential tourism in Italy

Artès, the well-known Professional Experiential Tourism organization in Italy, is excited to announce to have been selected as Training and Innovation Partner by BITESP – Borsa Italiana del Turismo Esperienziale … Read More

Bike riding in Tuscany: an example of unique experiences from the heart of Val D’Orcia

There is no doubt that Tuscany is one of the most popular destinations for both Italian and foreign visitors when it comes to picking memorable experiences, especially if they love … Read More

Airbnb invests in experiential tourism with the Matera 2019 Experience Academy

Experiential tourism is a growing market: Italy makes no exception and Airbnb well understands that. The Experience Academy Airbnb just launched aims at indirectly developing an experiential tourism offer in … Read More

BIT 2019: international travel fair specialising in experiential tourism products

The BIT 2019 Exhibition took place this year from 10-12 February in Fieramilanocity in the center of Milan. BIT is an annual international trade fair which brings together people, operators, … Read More

What it means to have a trusted partner in Italy for wine & food tourism experiences

For travel agents, having a trusted partner for wine and food experiential tourism in Italy really is a must. Travel agents have to carry out a lot of research to … Read More