JoynPlayce “On Air” #10 Storyliving Experience in Padua

Italian Spritz Masterclass JoynPlayce "On Air" is the new streaming broadcast that takes you into the world of the "Storyliving Experience" tourism framework to restart your tourist experience for 2021 … Read More

JoynPlayce: how to sell Experiential Travel

How to sell experiential travel? We all know that it is not easy to propose original and high-quality experiential products to clients.
Sometimes the price can be frightening and we don’t have the right resources to explain the value, the professionality, the effort and the distinctiveness behind the product. Experiential travel is not easy to sell. … Read More

JoynPlayce “On Air” #7 Storyliving Experience in Venice July 24th 2020

Friday, July 24th 2020 – 1.00PM New York time JoynPlayce "On Air" is the new live broadcast that takes you into the world of the "Storyliving Experience" tourism framework to … Read More

JoynPlayce, the brand of the Italian Storyliving Experience

JoynPlayce is the brand which unites all the Stories to Live Together, a new kind of Italian travel experience where we put together entertainment and education with a gamification approach. Each experience has been created together with talented collaborators all around Italy who have been professionally trained by the Storyliving Experience framework. … Read More

JoynPlayce “On Air”: “STORYLIVING EXPERIENCE” June 26th 2020

Friday, June 26th 2020 – 1.00PM New York time JoynPlayce "On Air" is the new live broadcast that takes you into the world of the "Storyliving Experience" tourism framework  Be … Read More

The exam for the Vogalonga

The rowers of the International Boat Rowing Association decided to take part in this year’s edition of Vogalonga using a typical Venetian boat and the ancient Venetian rowing technique. To enroll in the Vogalonga, however, it is necessary to have passed the admission exam on the Venetian rowers’ register, which includes a theoretical part of general culture, in particular on the world of boats, and a practical part where it is necessary to demonstrate a real skill in the traditional rowing technique.
How can you get ready for the exam? No problem! Monica is ready to start the lesson!
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Your venetian mosaic in modern art for the El Paso gallery

Max Schiavon is a brilliant entrepreneur who revolutionized the ancient art of mosaic in a modern style by exhibiting in the most important galleries around the world. For the new exhibition in El Paso, California, he asked Professor Cinzia Trevisan to involve her network of international artists to select the most talented to forge this particularly innovative exhibition.
If you have never worked with the modern mosaic technique do not worry, Cinzia will help you to understand the evolution, from the ancient world to the current artistic dimension, it will be up to you to show all your talent to be so selected for the exhibition at the El Paso gallery!
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Fashion designers for Paropamiso

Paropamiso Venice is a company known for its innovative range of Murano glass bags and jewels, Carlo and Giovanna, the owners, decided to launch a “call for ideas” to fashion designers from all over the world to create prototypes, contaminated by any ethnic influences, without losing the strength of the specific local tradition of this unique handicraft.
Are you a creative designer? Show up to the appointment with Giovanna with all your inspiration and curiosity!
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Your roman mosaic in Verona

The Archeonaute Association of Verona has recently managed the excavation of the wonderful Roman Villa of Valdonega where precious mosaics and rare frescoes are kept. Francesca, an expert archaeologist, was commissioned to coordinate a group of creative Roman culture enthusiasts to promote this historic place that is still so little known.
So, take part with all your ideas in the workshop for the creation of a series of promotional gadgets, but first of all, to give you a general view of Roman history in Verona, Francesca is waiting for you near Ponte Pietra
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Become an actor at the Shakespearean festival of Verona

The G.A.D. Renato Simoni’s theatre company of Verona is looking for new actors for the next edition of the annual Shakespearean Festival of Verona. Cecilia is the assistant director of the company and this year she had the idea to carry out the casting by testing passionates about international theater, making them act on the natural stage of the most beautiful historical places in Verona and concluding at the Roman Theater. If you love Shakespeare’s theater, the beauty of Verona will help you immerse yourself in his art.
It will be more exciting than you think, so, go to the Verona Arena where Cecilia is waiting for you with the script to help you overcome the casting, even if only for a small part.
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Create your wine in the Euganean Hills

Amanda is an expert sommelier and a good marketing consultant and a well-known farm in the Euganean Hills commissioned her the launch of an innovative line of wine derived from different denomination of the best products of the winery. For this important task, Amanda has decided to involve a team of oenologists with a particular creativity who will be given carte blanche to go off the grid.
Are you creative enough to be part of this team? Amanda is waiting for you at Podere Villa Alessi with all the tools of the trade.
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In the footsteps of the Cimbri with donkeys

The memory of the Cimbri of the Lessini mountains is likely to disappear so the Local Rural History Research and Conservation Center decided to promote a recognition on the territory to find and map the last traces of the ancient Bavarian-Tyrolean settlers arrived here during the Middle Ages. Barbara has to accompany the expedition of exploring anthropologists who will have to search the area among pastures and ancient districts with her donkeys, to find traces, artifacts and testimonies of the ancient Cimbrian people and fix them forever in memory.
Barbara believes you can help out during this mission and is waiting for you at the farm with her donkeys, remember to bring a compass and pay attention to … “anguane”!
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“Game of Thrones” in Treviso

Giovanna, an expert on medieval history, has been commissioned to guide a group of scriptwriters who have the task of defining the storyboard of a film that should enhance the history of Treviso in the “Game of thrones” style, on the basis of a well-known nobles’ feud in 1312. Starting from the historical fact, well explained by Giovanna, scriptwriters will have to define the scenes of the storyboard by reproducing snapshots in the places of the ancient feud and hoping to be convincing for the film to be produced and distributed.
You’re part of the crew too! Go immediately to the entrance of the Church of San Francesco where Giovanna is waiting for you with “bag and baggage” necessary for the definition of the scenes.
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1818: the Fratta Carbonara and the bread crisis

1818, Fratta Polesine. The Austrian police set up checkpoints in the city streets to obstruct the supply of food to the citizens, so Enrico, the great Carbonaro master of Fratta, is recruiting the most daring to overcome the roadblocks and deliver the precious foodstuffs to the population.
So, it’s your time, join the Carbonari! Enrico is waiting for you in the shadow of the old mill to organize the uprising.… Read More

Indomitable 2020 – The extraordinary story of Maria Antonietta Avanzo

Maria Antonietta Avanzo was a legendary free woman, a motoring enthusiast who traveled all over the world earning the title of “Indomitable” which is the title of the book about her life. A woman whose life is more and more current and for this, the great-granddaughter Adelaide, decided to organize “Indomitable 2020”, a circuit with vintage cars, dedicated exclusively to female racers, on the roads of the Po Delta and the lower Polesine area starting from the wonderful Ca ‘Zen estate where Antonietta used to spend hot summers.
Do you want to reiterate the distinctive sign of Antonietta? Subscribe to “Indomita 2020”, Adelaide is waiting for you at Villa Ca’ Zen for a memorable, unique and unrepeatable adventure!
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Flag wavers at The Palio degli Ochi

With a view to the next Palio degli Ochi of Arquà Polesine, the Lord William III of the Marchesella commissioned the master flag waver of the group “Musicians and Flag Wavers of Arqua Polesine” to organize a new choreography to make the show even more special.
All the flag wavers of the contrada are called to take part to the rehersal at the court of the Castle of Arquà Polesine. Be on time and please, don’t forget to bring your flag!
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Citizens of the island of Sant’Erasmo – the veggie garden of Venice

The island of Sant’Erasmo has for centuries been called “the veggie garden of Venice”. Here the Venetians have always experienced the silence, the slow rhythm of nature and the life of the fields in the most famous lagoon in the world. The citizens of the island want to keep this climate for which they are open to new residents but only as long as they are respectful of this lifestyle.
If you want to become an honorary citizen of Sant’Erasmo you must prove to the commission of the village that you have the right stuff, Giovanna is waiting for you at Punta Vela to start your initiation into the new life of Sant’Erasmo.
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Reveal the architecture of a hidden Venice

The American magazine Architectural Heritage Online has launched a call for those creatives who will want to grapple with the promotion of some gems of Venetian architecture that are little known and usually less frequented by tourists. Stefano, architect, draftsman and deep expert of Venice, is the coordinator of the project that will lead creatives to discover and document a precious and authentic Venice with the aim of publishing their original material on a special insert of the magazine.
Do you feel ready to participate in this unconventional call? Stefano is ready to welcome you tomorrow in Campo dei Frari with the participation kit.
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Unveil ancient vineyards in Venice off the beaten track

Giuseppina is a historian and researcher from Venice and she has recently discovered that many streets take their name from the wine trade as Venice, from 1300 to 1700, was the largest disposal station of wine in Europe, partly produced inside the city. The news is shocking and to arrive at a detailed discovery, Giuseppina summons historian colleagues from all over the world to help her map the history and traditions of this unexpected revelation
Your knowledge of the history of wine and the wine trade in Europe will be very useful. Meanwhile Giuseppina is waiting for you at the Church of San Silvestro near Rialto with a map showing the reliefs of all the streets.
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Festival of the Venetian Serenade, you are the protagonist!

Sergio, musician and author of Venetian songs, has just composed a wonderful love song about a serenade of two lovers in a gondola. The song would be perfect to be a candidate for the next Venetian Serenade Festival but musicians, singers and videomakers are needed to make the video trailer.
Can you sing or play an instrument and are you passionate about Venetian music? Sergio also needs you to record a good audition and run for the prestigious festival. So, don’t hold back! Sergio is waiting for you to take the score and then, everybody in a gondola!… Read More

Treviso: city of water, city of women

Sylvie is a marketing consultant passionate about female entrepreneurial genius and for this reason she has been commissioned by Cristina Magoga, producer and owner of the Treviso-based film company “Officine Veneto”, to involve particularly sensitive screenwriters able to grasp stimuli and inspirations from the meetings that Sylvie is organizing to discover the history of women and places of Treviso, of unquestionable value, decisive for enhancing the feminine soul of the “city of waters”.
Do you feel drawn to this particular feminine sharing? Participate with commitment and curiosity and do your part to make the film. Sylvie is waiting for you with a pass to access the places of Treviso!
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Casanova Seduction Open Day

Everyone would like to be like Casanova to impress the beloved, times have changed but perhaps the ancient code of seduction can help you even today. Whether you are a man or a woman you have the unique opportunity to take part in Venice at the “Casanova Seduction Open Day”, an immersion with many experts in the places that Laura will show to those who want to discover the secrets of seduction at the times of Casanova and try to actualize them to the present day.
Do you want to discover the secrets of Casanova’s world? If you feel ready for this adventure, Laura is waiting for you in Campo dei Gesuiti with everything you need and with a bit of mystery.
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Invitation to the Carnival Grand Ball

The Carnival Grand Ball in Venice is an exclusive party, which becomes even more special for guests who know the period dances, especially those of the ‘700, such as the fabulous Minuetto. And you, do you want to earn your invitation for the Grand Ball and better enjoy this experience? Rely in Monica, a Venetian DOC and expert in Venetian Carnival traditions: surely she can help you prepare yourself to receive the exclusive invitation. You will be amazing at the Grand Ball!
Monica is waiting for you to introduce you to the experts in the Ball and its traditions: dance masters and costume designers will transform you into an authentic Venetian nobleman of the ‘700.
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Marco Polo and the merchants of Venice

National Geographic Europe has commissioned Dr. Minù Minelli, one of the leading Venetian experts on Marco Polo, to put together a team of specialists to get a scoop about the organization of a commercial trip by sea using the ancient boats in use at the Republic of Venice. For the selection of the team of experts, preference shall be given to people who will stand out in their curiosity and interest in exploring the Venetian entrepreneurial genius developed over the centuries thanks to merchant trade.
Join the team too! Minù is waiting for you with the map to find out how Venetian merchants built their boats and prepared themselves for expeditions along the Mediterranean routes.
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Verona Agrifood Delivery

Elisa has turned her passion for cycling into her work and has recently embraced the cause of Torricelle agritourisms, in a wonderfull hilly area overlooking Verona, which wish to spread the culture of 0km and allow the consumer to appreciate, in addition to the special quality of the their products, the history of the producers too. Elisa has therefore decided to organize the service: “Verona Agrifood Delivery” for a home delivery that brings the soul of the producers in addition to the products.
Do you like this idea? If you want to be part of the first team Elisa is waiting for you at the shop with bicycles and the map to create a truly innovative service.
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The new travel guide of Montello

The Bosco Montello Consortium wants to renew the traditional travel guide with more interesting elements for today’s tourists. Alessia, the owner of the Sangallo Tours agency, has applied to deal with the project by engaging journalists with that particular sensitivity able to grasp the soul of places and people.

Do you think you have too a sensitive and attentive soul, suitable for this task?
Bring your smartphone for interviews and photos and join Volpago in front of the old town hall, you’ll find Alessia waiting for you with the Montello map and her van.
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Ambassadors of San Basilio

Maura is the owner of the cosy agritourism Forzello of San Basilio, a small and quiet village where she was born, immersed in the beautiful and lush Polesana plain in the heart of the Po Delta, where Maura’s father made the incredible discovery of a ancient Roman post station, sign of the millenary tradition of local hospitality for travelers, traders, pilgrims and now for tourists. A mix of history, nature, food and legends that Maura wants to spread by forming brave Ambassadors of San Basilio.
If you want to discover the secrets of a rare land where time has stopped in an eternal framework, take part in the formation of Maura to become Ambassador of San Basilio and bring to the world the most intimate soul of this wonderful place and its inhabitants.
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“Pinza alla Munara” – The bread of the mills in the Po area

Caligo proloco wants to nominate the Munara – style Pinza as a certified typical product of Veneto region. Alberto, owner of the Valgrande agritourism, has to involve a group of journalists, experts in food & wine, for the dossier, necessary for the nomination. It will need to collect and catalog information about ancient traditional recipes by interviewing the institutions, the “veci” and involving the famous Polesine “azdores” in order to put the hands in the dough by sharing their passion.
Your presence is very important for Alberto, so he asks you to arrive on time at the agritourism with your smartphone for photos and interviews because the time for the nomination is quickly running out!… Read More

“Paint it Glass Murano Award” – artist’s proof in Murano

Massimiliano is a brave innovator of the ancient tradition of Murano glassmaking. His artistic glassware shows works of the highest artistic value created also with international designers, a creative network that he wants to implement with the help of Rita, his Art Team talent scout.

Do you want to join the Massimiliano Schiavon Art Team too? Take part in the next edition of the “Paint it Glass Murano Award”, you will have the opportunity to demonstrate your creativity in an artistic context beyond imagination. Places are limited, so register now! Rita is waiting for you in Murano to immerse yourself in a new dimension of art.… Read More

How to create a professional experiential tourism product: 5 examples from Veneto Region, Italy

The rise of experiential tourism in Italy is undeniable. There’s even an entire event dedicated to this ever-growing niche in the travel industry: the BITESP Experiential Tourism Trade Show. So, … Read More

How JoynPlayce is giving new life to Italy as a destination thanks to Experiential Tourism

Even though the country has always been a tremendously popular travel destination because of its amazing cuisine, spectacular historic architecture and stunning landscapes, experiential tourism in Italy is given it … Read More

Italian Spritz Masterclass

Are you passionate about enogastronomy but you don’t speak a word of Italian? No problem!
Cristina is ready to train you with her masterclass “Italian Food & Spritz Masterclass” where you can learn the Italian terminology that will allow you to move freely in the oldest shops in the center of Padua and you will be able to prepare Spritz by yourself, the traditional Paduan aperitif famous all over the world.

Don’t be shy, take part in this unforgettable experience and don’t worry about the Italian vocabulary, Cristina has organised everything!… Read More

BITESP 2019: the events you cannot miss in experiential tourism

After a hugely successful and acclaimed first edition, the BITESP will take place once again in 2019. This International Experiential Travel Trade Show will take place from November 25 through … Read More

BITESP 2019: why you should participate in this experiential travel trade show in Italy

BITESP 2019 is a major experiential tourism trade show dedicated to experiential tourism in Italy. This includes everything from hiking and other outdoor food to agritourism, food tourism, wellness retreats … Read More

Domus de Janas, fairies’ house and the music of the tree of life

In Sant’Andrea Priu there is a magical place. Next to an ancient olive tree there are the Domus de Janas, also called “the fairies’ houses”. The Rural Heritage association is looking for special people to let them try a truly unique experience: finding a deeper connection with nature through the vibrations that this mysterious archaeological site gives off.
Will your emotions be able to make “The Tree of Life” sound? If you have an open and free spirit, the shaman is waiting for you to guide you on your process of reconnection with nature.… Read More

The dances of “The Leopard”at the Palace of Pottino marquises

The Mediterranean Itineraries Association has decided to enhance the Palace of Pottino marquises of Petralia Soprana as an ideal place to shoot some scenes of the remake of the movie “Il Gattopardo” (The Leopard) and assigns Antonella, as a historical expert of the Palace and of the noble life of the late nineteenth century, to select the extras for the film.
Do you feel ready to pass the casting? Antonella is waiting for you “in the little square” in Petralia Soprana and, if you pass the selection, the contract will be yours!… Read More

The Maiorchino Tournament

The Mayor of Novara of Sicily commissioned Filippo, president of the PFM cultural association, to organize a special edition of the famous Maiorchino Tournament so as not to lose the tradition. During the Tournament, the citizens of Novara di Sicilia compete in a spectacular race where they roll a cheese (The Maiorchino) through the streets of the town.
Citizens of Novara di Sicilia, you are called to set up and take part in the tournament! Filippo is waiting for you tomorrow and don’t worry about the hat to take part, it’s ready for you!… Read More

The Cuisine of the Monsú of the 800 Sicilian aristocracy

Mariagrazia is an expert in agri-food productions and together with her friend Roberta, a professional cook, she thought to create the first Master in Cuisine of the Monsú, where you will learn to choose food products, to cook them and even to prepare the table in the manner envisaged by this particular type of cuisine. You will discover the tradition of the French chefs hired by the high aristocracy of the time, contaminated with the truest soul of Sicily.
If you have decided to participate do not hesitate, bring the shopping bag and Mariagrazia will give you the apprentice badge.… Read More

Fishing with cousin Pepè at the foot of Etna

Saro’s cousins ​​live abroad, they come to Acireale for the first time and they dream of finding their roots, the sea and the lands they had never seen before and meeting their relatives they have never met. Saro organizes the meeting with Giuseppe, “Pepè”, the only cousin who has decided to continue the profession of grandparents and of great-grandparents: fishing. It will surely be an exciting moment even if it won’t be easy to understand each other, Pepè only speaks the Sicilian dialect! Do you feel ready to learn the ancient secrets of fishing and find your roots? Saro awaits you at sunset in the square of Acireale!… Read More

The other face of the Madonna of Idris

Next month the marriage of Caterina, daughter of the Countess Beatrice, is planned, but tonight an earthquake has destroyed the facade of the rupestrian church of S. Maria dell’Idris and the marriage is at risk. The Countess Beatrice did not lose hope seeking skilful experts of tuff to whom assign the contract for rebuilding of the facade in record time.
The appointment is for tomorrow and if you think you are up to the task, come forward and show what you can do. Please do not forget to bring your work tools!… Read More

December 29, 1514: Popular uprising against the Count Tramontano

The people of Matera are by now tired of the continuous abuses perpetrated by the Count Giancarlo Tramontano and today, December 29th 1514, we are all summoned in front Castle, to Brunetta, the brave daughter of the gunsmith. Brunetta has called together the most intrepid citizens to arm them and promote an uprising in order to drive out the evil and hated Count.
Come quick, time is our enemy! Bring weapons and sticks to make this moment, so important for our town, epic… Read More

The treasure of Ammicc Palace

Today, at dawn, the death of Mr. Lambicco, rich feudal lord of Bernalda, was announced. It was rumored that the rich gentleman hid a great treasure and an assault on Ammicc Palace was unleashed. Imma, Lambicco’s daughter, however, reveals that the treasure is actually an ancient secret recipe and decides to open the doors of the palace only to talented cooks and talented pastry chefs.
If you want to participate in the “treasure hunt”, come tomorrow in front of the church of San Bernardino. Behind the treasure lies a “sweet” surprise … hurry up!… Read More

The marriage of King Manfredi at the Swabian Castle

An advertising agency was commissioned by the managers of the Swabian Castle to create an original concept to promote the Castle on social media, the theme will be the re-enactment of the marriage between the son of Federico II, Manfredi of Swabia, and Elena of Epirus, which took place in 1259. To remain anchored to the facts and the iconographies of that time, the Agency involved Francesca, a well-known art historian, expert in the historical period of Federico II and Manfredi.
Don’t worry about setting up, Francesca thinks of everything, just bring your smartphone and all your creativity for the social media campaign!… Read More

The Masks of the Palaces of Lecce…inside and outside of us

Rosemarie is a famous cultural anthropologist and has organized an international convention of art historians on the theme “Masks of the Palaces of Lecce of the 1600s and 1800s, good and evil, outside and inside us.” We will have to examine the masks located at the entrance of the noblest palaces of Lecce and the deeper dimension that the metaphor of the mask plays on each of us will be revealed.
Map in hand, the workshop starts tomorrow morning and it is open to all those who will have the courage to understand the deepest meaning of this ancient tradition.… Read More

The Enigma of Otranto and the Holy Grail

Archbishop Calabria commissioned Rosemarie, anthropologist and scholar of medieval mysteries, to establish an international commission to unveil the famous “Enigma of Otranto”. The challenge is bold because it is not just a matter of finding and freeing the greatest medieval European mosaic from stucco but also of revealing the more hidden meaning that is hidden in “the Tree of Life”, an iconography of the ancient mosaic which, according to the legend, seems to date back to the myth of the Holy Grail.
Rosemarie has already found the first clues; bring your history notes on medieval myths and legends and get ready to face the mystery!… Read More

The marriage of Hazelnut and Chocolate

Giuliana Nocciola and Emanuele Cioccolato decided to celebrate their wedding in Giffoni, the village of Hazelnut PGI. The organization is entrusted to Mariagrazia, an expert in hazelnut and an associate of “La Città Della Nocciola”. For the event she will need help from specialized chefs and dining room staff, of course musicians and dancers cannot miss.
Don’t hold back, you too have been recruited to prepare the party! Mariagrazia is waiting for you at “Villa Rizzo” and don’t forget to bring your umbrella underwire!… Read More

“Trotula De Ruggiero” first Lady of the Salerno Medicine of the 11th century

Salerno year 1099 d.c., Sibilla Da Conversano is dying for having sucked the poison from the wound of her husband Robert II Duke of Normandy struck in battle during the first Crusade. Fortunately, Trotula De Ruggiero, one of the first female doctors in Italian history, does not give up and involves her students in the preparation of a powerful antidote obtained from the mixture of healing herbs collected in the Garden of Minerva.
But now don’t hesitate, we need you too! Come at the ninth hour of the morning at the Villa Comunale in Salerno and don’t forget to bring a cruet for analysis!… Read More

The Testament of the Tarantella, the legacy of Baron Bellelli

Maria Bellelli is the heir of Baron Bellelli and, upon reading the testament, she discovers an unexpected clause to be respected: the traditions of the community must be celebrated every year with a great feast in which the farmers will have to dance the famous “Tarantella Cilentana”. The organization is entrusted to Daniela and Angelo, two dance professionals and tradition experts, who immediately set out to search for farmers.
Do you want to help Daniela and Angelo carry out this challenging task? Come for rehearsals at the Bellelli Rural Company and, remember, do not forget to bring a colored handkerchief!… Read More

The mysteries of Castel dell’Ovo

The inhabitants of Borgo Marinaro, an ancient district of Naples, have reported that a mysterious presence wanders every night inside Castel Dell’Ovo, where enigmatic finds are discovered. Maria Sofia, Director of the National Library of Naples, is tasked with solving the mystery and decides to convene the most authoritative international scholars to find the solution.
As a member of the experts delegation, you are invited to show up to the appointment tomorrow at the entrance of Castel Dell’Ovo.… Read More

Cast out bad luck from Naples with your magical amulet!

Maybe you have not noticed that the spiteful “Monaciello” has hidden all our amulets and now in Naples bad luck reigns. Yesterday, with the inhabitants of the Spaccanapoli district, we asked Luisa, the Director of the Academy of Fine Arts, for help in creating a more powerful lucky charm. The Director said that she knows how to do and she told us to meet tomorrow morning at dawn at the “La Tana dell’Arte” bar in front of the Academy.
Remember, be on time, we will not wait for stragglers. Ah, I forgot, remember to bring salt!… Read More

Your “ideal love” in the Borghese Gallery in Rome

The Management of the Borghese Gallery has decided to select an advertising agency able to promote the most intimate soul that connects the works of the Gallery, namely Love.
Is it necessary to make perceive the deep meaning of the emotions that works inspire in people who are sensitive to art and love and what better way than through the use of social media, Facebook and Instagram?
It won’t be easy, so tomorrow, be on time at Villa Borghese with all your creativity, the Management is waiting for you at the entrance of the Gallery with badges to enter.… Read More

I love nocciola

Irma is the greatest Italian hazelnut expert, she decided to organize an exclusive Masters course reserved for those “nutty” who have applied to promote the Italian hazelnut in the world.
We have received your request to participate in the Master and we ask you to send us your CV and any references for the selection. Places are limited, we wish you the best of luck. Good hazel-luck!
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Rome, invisible city

The inhabitants of Rome have lost memory of some of their monuments: medieval porticoes, friezes and stems of Egyptian and Greek granite have gradually become invisible to their eyes. Francesca, director of the Fabrica association, wants to create a group of “conceptual restorers” from all over the world, so that with their external eyes they can restore value and importance to some “monuments” of Rome that have become invisible due to neglect.
With your help we can give a new life to these ancient stones, so don’t miss the first inspection organized by Francesca for tomorrow morning!… Read More

Artist for a day, “wearable Art” in the city of Rome

Daniela is a Roman artist, famous for her paintings and with the brand “OnArtediem” she creates the wearable art.
She wants to acquire artistic influences from all over the world, so she waits for you in her atelier to do together the sketches that will complete her cloche line “DmExperience International”, made of pure silk.
Do you have artistic skills? Help Daniela complete her collection with your personal view of Rome… Read More

The Great Photo Contest at the WWF Oasis of Alviano

The Oasis of Alviano is one of the most beautiful WWF Parks in Italy, a wild and uncontaminated territory with a particular flora and fauna. Elena wants to promote the Oasis and invites you to the Great Photo Contest open to all lovers of photography and nature.
if you love taking pictures and immersing yourself in nature, don’t be shy! Take your camera and, even if you are not an expert, you will have a wonderful experience in a magical place.… Read More

Who will guard the legacy of Michelangelo?

Leone Amidei is the current executor of the great Michelangelo Buonarroti and, since the death of the last heir, it is the strenuous search for any other descendants to legitimize, to whom he can hand over the precious legacy of the famous artist.
I warn you that the next hearing will be in a week in Florence at Casa Buonarroti. If you are certain of being one of the last heirs of the great artist I suggest you arrive in time with pen and notebook and very well prepared to support the preliminary investigation.… Read More

The Knights who freed the Val D’Orcia from Ghino di Tacco

1400: Ghino di Tacco holds the territory in check preventing the kitchens of the village being supplied. The Lord of the village hires a handful of valiant knights to recover food and feed the population. The knights, through the fields of the Val d’Orcia, run through less traveled streets, without being found by the terrible Ghino. They can in this way get everything they need to celebrate the success of the mission after they return to the village.
Join the knights who want to help feed the village and get rid from the evil feudal lord!… Read More

Action…!“Unconventional Pisa for foodies”

The Pisa Film Association “Corte Tripoli Cinematografica” has commissioned Francesca, director and expert in enogastronomy, to make a short film about the many enogastronomic suggestions of Pisa, to enhance the city apart from the well-known leaning tower. Francesca is trying to create a group of talented video makers and location managers to make truly unconventional shots.
Francesca prepared the Storyboard and is waiting for you tomorrow at Keith Art Shop Caffè, you just have to bring your smartphone and be ready to immerse yourself in the flavors and tradition of this wonderful city.… Read More

Bologna: There is more beyond the sheet pasta!

The Bolognan enogastronomic culture center “Giorgio Costa”, asked Mario, a well-known expert in local enogastronomy, to involve a group of international journalists to promote and clarify the history and culture of the true Bolognan tagliatelle and thus defend the dish from the many mystifications.
Did you receive the invitation to give your contribution to this important enogastronomic report? Mario is waiting for you with passes at the Osteria del Sole. You will have to work and taste!… Read More

There’s a pesto for you

Francesca is firmly committed to celebrate the Gina Grandma’s 110th birth anniversary, well-known in Genoa for her wonderful pesto, inviting the closest relatives, scattered all around the world. The idea is to make the grandma’s original pesto together and then have a great banquet in her honor. But there is a problem: the recipe is not available because the mischievous grandma, passionate about puzzles, wrote only laconic clues, leaving posterity the burden of recreating her fragrant dish.
Remember, take your shopping bag because you will have to hunt for ingredients around old typical shops and the market-stalls of the Oriental Market.… Read More

Fleeing from the pirates in Portofino

Alarm! Alarm! From the Castle of S.Margherita Ligure, Debora has just spotted the Corsican Pirates! Hurry up! We must flee to the mountain. Do not worry, we will certainly find a good refuge in the woods and we will be able to survive by discovering the resources that nature provides us with!
But now hurry up, collect supplies and the few belongings, Debora is waiting for you to guide you towards salvation through ancient paths!… Read More

The Gorgonzola cheese and the Marchioness: a poor cheese on the riches’ table

Early 1800s. The Marchioness Busca Arconati Visconti, born Serbelloni, hosts the nobility in her country house in
Gorgonzola. The Marchioness will organise a sumptuous lunch for her distinguished friends, to show them that the
“Gorgonzola” is not a cheese for the poor, but is also worthy to be served at the tables of nobles. Ginevra, the
Serbelloni’s housekeeper, is selecting the team that will help her organize the taste with the best Gorgonzola.
And you, will you be part of the team? Ginevra is waiting for you for tastings.… Read More

Milan, city of kisses

After countless sufferings and adventures, Renzo and Lucia miraculously manage to get together in the churchyard of San Simpliciano and finally they can indulge in a sweet loving kiss, immortalized over the centuries.

Do you want to relive this moment of eternity together with your love? Elena is waiting for you with a red rose!… Read More

Searching for Giuseppe Verdi’s lost notes

Hello children! Something strange happened in Milan. Giuseppe Verdi, the famous composer, has lost his notes and he can’t find them anymore. Therefore, Silvia, a close friend of his, decided to organize a grt. She is sure that she will be able to find them by retracing the musical locations that Giuseppe Verdi used to frequent in Milan.
We need your help too! Are you so intrepid as to join the group that will help Silvia in this challenge?… Read More

Venetian Carnet de Voyage

Silvia is a Venetian architect known for organizing memorable events. This year, she decided to bring together in Venice “carnettians” from all over the world. So all those who share her same passion for travel diaries and who want to try to do their own “Venetian Carnet de Voyage” to tell, according to their own and more intimate sensitivity, the encounter with a secluded, exclusive and secret Venice.
Do you want to respond to Silvia’s call? Register now because places are limited and, of course, in addition to the nib, don’t forget to bring your “Venetian Notebook”… Read More

Casanova and the mysteries of Kabbalah in the Jewish Ghetto

Giovanna has miraculously found the pages of the diary that explain how to lift the centuries-old curse laid by the unnamed nun on Casanova and all his descendants. Now it is too long to explain but know that you too, as a descendant of Casanova, must be present in Venice to remove the ancient spell.
So listen, wherever you are in the world, leave now, Giovanna is waiting for you in two days at the foot of the Rialto Bridge.
Read More

Lord Byron arrives at Cà Zen

I am writing to you in a hurry because I have just learned that Lord Byron will be a guest for a few days at our wonderful Cà Zen Venetian Villa. I have authorized Silvia, our housekeeper, to double the servants and spare expense, because I want to be sure of making a welcome worthy of our family. So, I invite you to present yourself at the servants’ lounge and guarantee your utmost commitment right now, so that every detail is taken care of perfectly in preparation of the arrival of this illustrious guest.
Be at Ca ‘Zen in the morning with a clean apron. If all goes well, you will receive double pay.… Read More

From the Middle Ages the true story of the legendary “Pastissada”

Francesca, an expert blogger of medieval cuisine, has discovered that the “Pastissada de Caval”, a typical dish of Verona, based on horse meat, finds its origins even in the ancient battle between King Odoacer and King Theodoric of 489 AD. The news is so striking that she decides to convene in Verona all the friends who share her same passion, to recreate and publish in real time on the blog photos, videos and details of the historical facts that can be recovered from the artistic finds hidden in the city and from the legends that are still handed down among cooks and sommeliers from Verona.
Francesca is waiting for you at the Antica Bottiglieria Baraldi and don’t forget to bring your smartphone!… Read More

Giovanna’s Blogtour

Giovanna is a tour guide who loves her land and was asked by the mayor of Cividale to organize an innovative promotion campaign. The project will tell on social networks the typical “Friulan” characteristics, with photographs of places and traditions and interviews with the locals. For this task, Giovanna is gathering a group of international bloggers, so if you want to contribute to this venture, bring your smartphone and your ability to observe and tell the memorable experience, the administrators of Cividale del Friuli will know how to reward you!… Read More

The very good Frico Friulano of Grandma Marisa

Relatives and grandchildren can’t wait to taste, once again, the specialty of Grandma Marisa, her legendary Frico, a famous traditional dish from Friuli. This time the grandmother asks everyone to help in the preparation of this dish and Alessandra, the niece graduated in gastronomic sciences, immediately offers to organize the expedition to buy all the necessary ingredients.
What an emotion! Alessandra will bring the shopping bag and the list of ingredients and when we have taken everything, Grandma Marisa, will teach us how to prepare her excellent Friulian frico!… Read More

A ham for your work

Tamara is the guide of the “Quadreria Zancanaro”, a very special museum created by the genius of Cesare Serafino that involved artists from all over the world to donate their own work in barter with a precious local San Daniele ham. Tamara was asked to expand the exhibition on the occasion of the 45th anniversary of the museum, inviting artists, painters, poets, actors, to return their soul, even if only with a dedication, to the beautiful city of Spilimbergo. So if you want to free your creativity, don’t miss tomorrow’s appointment! Tamara is waiting for you, for an artistic immersion in the Spilimbergo Picture Gallery.… Read More

The “Figo Moro” of Caneva conquers Japan

Taisuke Hamasaki is the owner of the restaurant “La Tartarughina” in Tokyo, renowned for its Italian cuisine. He wants to include in his menu the “Figo Moro” of Caneva, an exclusive specialty from Friuli known thanks to Giuliana, a well-known expert in local agri-food production, to whom he asked for advice to define the best proposals for pairing with Friulian wines and cheeses. Giuliana has decided to involve the leading local experts.
You too are part of the team! Remember to bring what you need to take pictures to send to Hamasaki, so you will help the Figo Moro to conquer even Japan with its sweetness!… Read More

JoynPlayce and BITESP for the development of experiential tourism in Italy

After the tremendously successful first edition, the BITESP will take place once again this year. This International Experiential Travel Trade Show will be held in Venice from November 25 through … Read More

Sicily: 2 experiential tourism Stories that American incoming operators already love

The largest island in the Mediterranean Sea, Sicily grows in popularity as a travel destination every year. Especially Americans of Italian (Sicilian) descent get more and more interested in visiting … Read More

The Master to become “Senior Turin Taster”

Armanda has organized an innovative master degree in enogastronomy of Piedmont, to allow enthusiasts to learn about local cuisine specialties and become “Senior Turin Tasters”.
The master will be very practical, you will learn the peculiarities of local products and you will have to show that you know how to buy, to the best value for money, at the market stalls of Porta Palazzo.
So, if you are passionate about local enogastronomy do not hesitate! Come in Piazza Palazzo di Città and don’t forget to bring your shopping bag.… Read More

What Should Not Be Missing in Your Next Experiential Travel Package in Italy – Part 1

The rise of experiential tourism is one of the most noteworthy travel trends this year. More and more travelers seek out fun experiences rather than fancy hotels or exotic beach … Read More

2026 Winter Olympics: Opportunities in Italy for Experiential Travel Operators

At the end of June, it was announced that Italy has won the bid to host the 2026 Winter Olympics. Beating the only other candidate, which was Sweden, Italy now … Read More

Matera, Capital of Culture 2019 in a Day: Is Quality Experiential Tourism at Risk?

Although usually it’s the more famous cities that get designated as the European Capital of Culture for a certain year, sometimes the award goes to less-known destinations. Matera is the … Read More

LGBT Travel: the Love for Tourism Experience in Italy

Last June was LGBT Pride Month in countless countries, from the USA and Japan to Germany and, of course, Italy. Numerous events, celebrations and parades took place all over the … Read More

A Whole New Experiential Travel in Portofino, With Artès

Located in the gorgeous Italian Riviera, Portofino is a famously colorful resort town with a photogenic harbor and rich artistic history. The town is centered on that harbor, which attracts … Read More

Going Experiential in Pisa Without the Help of the Leaning Tower While in Italy

Although the Leaning Tower is without question the main Pisa tourism attraction, there’s so much more going on in this vibrant Tuscany city than an architectural failure (which it basically … Read More

Summer Universiade 2019: Experiences and Opportunities in Naples for Travel Agents

The regional capital of Campania and a top tourist destination in Italy, Naples will host the Summer Universiade 2019. The city itself has myriad attractions, but this massive event will … Read More

Italy Will Invest 500 Million in Bike Trails to Boost Tourism

With the news that no fewer than 500 million euros will be designated to building cycle routes, bike sharing systems and bike trails in Italy, the country puts itself on … Read More

Artès and BITESP together to develop experiential tourism in Italy

Artès, the well-known Professional Experiential Tourism organization in Italy, is excited to announce to have been selected as Training and Innovation Partner by BITESP – Borsa Italiana del Turismo Esperienziale … Read More

Bike riding in Tuscany: an example of unique experiences from the heart of Val D’Orcia

There is no doubt that Tuscany is one of the most popular destinations for both Italian and foreign visitors when it comes to picking memorable experiences, especially if they love … Read More

Airbnb invests in experiential tourism with the Matera 2019 Experience Academy

Experiential tourism is a growing market: Italy makes no exception and Airbnb well understands that. The Experience Academy Airbnb just launched aims at indirectly developing an experiential tourism offer in … Read More

Artès partners with BITESP to develop experiential tourism

Artès, well-known in Italy for being the point of reference in Itay for professional experiential tourism has recently signed and agreement as the Training and Innovation Partner of BITESP, the … Read More

Experience Supply & Distribution: Is Automation Better Than a Local and Specialised Partner?

In the last few years, experiential tourism has seen a rapid rise in popularity. It’s essentially a countermovement against mass or traditional tourism, a niche market that focuses on hands-on … Read More

Florence & Booking.com Together for Responsible Tourism: A step Towards Quality Tourism?

Recently, the Municipality of Florence and popular accommodation booking site Booking.com established a partnership to encourage responsible tourism. This will promote sustainable tourism and best practices in Florence, as well … Read More

Experiential tourism in Friuli Venezia Giulia: why you should add this hidden gem to your listing now

Experiential tourism offering is at its best in the lesser known regions and locations. You may not have heard about Friuli Venezia Giulia yet but this destination’s reputation is going … Read More

Experiential tourism in Bologna: going beyond the Tagliatelle to discover a whole new city

If you are looking for a great example of experiential tourism in Bologna, look no further. In one of the episodes of the documentary series “Great Continental Railway Journeys” Michael … Read More

Experiential tourism ideas in Milan: 2019 celebrates the Year of Leonardo da Vinci

Milan is one of those cities that can be made a much more interesting tourist destination through things like experiential tourism, and that is especially true this year. It will … Read More

Sorrento supports operators in creating experiences: experiential tourism opportunities for “made-in-italy”

  The Municipality of Sorrento has introduced an absolutely huge tax break to support local industry as part of their initiative “Made in Sorrento”, and this could be a complete … Read More

Spring season stories to live in Italy

Spring in Italy is coming and so the desire to start traveling again: this shiny season pushes us naturally towards outdoor activities to enjoy the warm Italian sun, the buzzing … Read More

Matera & Naples: your customers best surprise for Easter

Easter is coming soon and even if this festivity is well celebrated all over Italy, the Southern regions of our beautiful country show a particular affection to it. This year’s … Read More

BIT 2019: international travel fair specialising in experiential tourism products

The BIT 2019 Exhibition took place this year from 10-12 February in Fieramilanocity in the center of Milan. BIT is an annual international trade fair which brings together people, operators, … Read More

Spotlight on Venice Carnival 2019: what visitors really want

Today we have the pleasure to meet John, from Ireland. John lives in Italy with his family now but still he cannot get used to the magic landscape and dreamy … Read More

Experience Milan with a new perspective with Elena: when passion becomes a story to live together

In 2018, for the first time, Milan won the ranking for the most livable city in Italy (according to Sole 24Ore newspaper). The capital of Lombardy has earned the podium … Read More

What it means to have a trusted partner in Italy for wine & food tourism experiences

For travel agents, having a trusted partner for wine and food experiential tourism in Italy really is a must. Travel agents have to carry out a lot of research to … Read More

How to find trusted partners to develop an experiential travel offer

The changing nature of tourism and holidaying whereby tourists are looking for an experience rather than an old-fashioned, basic trip, means that travel agents need to find partners to work … Read More

A travel agent’s guide to experiential tourism in Italy

By now, most travel agent’s are not only aware of experiential tourism, but they also understand that this niche market is growing, how much potential it has to develop further, … Read More

Matera: experiential tourism opportunities for travel agents in the European capital of culture 2019

2019 is going to be an exciting year for experiential tourism. Over the years cities everybody has heard of have been the European capital of culture; Liverpool, Dublin, Paris, Madrid. … Read More

Venice new tax and the impact on experiential tourism

Experiential tourism and Venetians are celebrating the New Year with a little victory for the overwhelmed city. The Italian government has approved, and the city will introduce, a new tax … Read More

Travel trends in 2019: boom in experiential tourism

The boom in experiential travel is something every travel agency has to be aware of. Experiential tourism is a growing trend. Over the last few years it has been increasing … Read More

What is relational well-being and why your experiential tourism should focus on it

Over recent decades the travel and tourism sector has undergone major transformations especially when it comes to experiential way of living travel. There are many reasons for this including; the … Read More

How to market Italy as a winter travel destination: 3 Ideas

There are many reasons why Italy is a great destination for winter holidays. There are less tourists, shorter queues, maybe the locals are less stressed out, and flights and hotels … Read More

Why is Italy the best destination when it comes to experiential tourism?

Italy is leading the way in experiential tourism and is one of the best providers of the emerging niche market of experiential tours and holidays. That should come as no … Read More

Opportunities and challenges of selling experiential tourism products

Experiential tourism is, in the grand scheme of things, relatively new, although not unheard of. It is already a significant market sector and is continually growing. People are looking for … Read More

Food and wine tourism in Italy – and potential market development for travel agents

When you are talking about food and wine tourism, it seems that Italy is always top of the list. That’s according to foreign and Italian tourists alike. Italian themselves love … Read More

Experiential Travel ideas for Italy this Winter – 4 great tours for your travel agency

When your mind wanders off thinking about winter travel ideas, there are a lot of people who think that it’s only worth visiting Italy during the sweltering hot summer months … Read More

Stand out with an experiential tourism offer for your client with Artès

One thing is clear: the travel market is becoming increasingly high demanding and travel agents need to find reliable local suppliers that can always provide the best experiential tourism offer … Read More

3 things about cultural travel experiences in Italy that your travel agency should know

The ministry of culture (MiBact) has recently released some interesting data regarding cultural travel experiences in Italy. Let’s dive a bit more in what makes Italy a great destination for … Read More

Examples of experiential tourism in Italy you will want to sell immediately

We are always adding new experiential tours to our Artès catalogue, and our Artès catalogue for 2019 is looking great. Artès organises experiential tours all over Italy with our Artès … Read More

Tricks to build and sell experience based travel as a travel agent

Experience based travel is increasingly becoming a mature market, with an estimated $40 billion value in Europe. At first, a travel agent could market basic experiences, whereas today we are … Read More

Experiential tourism worth 40 billion in Europe

Experiential tourism is becoming more popular both amongst tourists, but also businesses in the tourist sector who have already seen the significant potential in experiential tourism. And it is not … Read More

Opportunities for travel agencies approaching italy as destination for experiential tourism

As the experience economy keeps moving forward in the travel industry, offering experiential tourism services becomes less of a choice and more of a full-time commitment for travel agencies. We … Read More

Examples from the past: Tuscany mysteries & experiential story living in Tourism

Tuscany is a great experiential tourism destination: its vineyards and wine culture only make travellers from all over the world come to enjoy the delicacy of the Tuscan winery art. … Read More

How to promote Italy as an experiential destination for travel agencies

Both travelers and travel agencies will agree on seeing Italy as a captivating and appealing destination. The rising numbers that are shaping the market are not surprising: according to Ont … Read More

Experiential travel trends that your travel agency must know about in 2018

Everybody in the industry is talking about experiential travel and how it is changing the whole the sector. In fact, some of the largest names in tourism such as Airbnb … Read More

Why Should Your Travel Agency Invest In Experiential Tour And Tourism?

The world fast realizes that money spent on experiences is far of worth than money spent on purchasing items. A popular saying “experience is synonymous with wisdom,” clearly describes the … Read More

Experiential Travel Venice: What Makes The Difference In A Destination That Is Experiential Tourism-Oriented?

The need for more personal interaction and encounter with the tourist destination, life, and people, has driven tourists to go a step further. People want to connect on a deeper … Read More

Experiential tourism – The beginning for the future of tourism

The way people are deciding to travel is changing quicker by the day, we are seeing this hobby, that is travelling, becoming more active and less relaxed, this is the … Read More

What makes experiential tourism and Veneto a perfect match?

Experiential tourism has exploded in the tourism industry offering more than just housing to tourist but a whole experience with the people and the places they are in. Now that … Read More