Our latest important events have been Bitesp in Venice, where we obtained a great success with our Storyliving Experience Theatre, and Bit in Milan where we officially launched our new brand JoynPlayce, the brand of the Storyliving Experience in Italy.
JoynPlayce should have been presented to all our partners in spring during a special and dedicated happening but with the latest events, which we all sadly know, it has been impossible for us to promote the new brand as we wished to.
JoynPlayce, the brand of the Storyliving Experience in Italy
The brand JoynPlayce unites all the Stories to Live Together, a new kind of Italian travel experience where we put together entertainment and education with a gamification approach. Each experience has been created together with talented collaborators all around Italy who have been professionally trained by the Storyliving Experience framework.
JoynPlayce identifies the Storyliving Experience framework, creating products which have a very high relational and emotional value, designed for an international clientele who is sensible to human relations and itineraries off the beaten track, people who want to immerse into the territory feeling at home with the locals, being the protagonists of an adventure that can generate an experience which is Unique, Memorable and Unrepeatable.
JoynPlayce the soul of Experiential Travel
The name JoynPlayce is a composed fantasy name with a powerful descriptive, evocative and metaphorical meaning. A casket which encloses all the keywords of our products. Joy represents happiness and bliss, Join means to be part of something, to share, to meet, Play stands for being the protagonists of an adventure, having fun along the way, be on stage, the pronunciation of Playce reminds the word place, so the boundary with all the incredible territories that we have in Italy. The Ce is also the European symbol of a registered brand so something of great value and quality.
