BIT, the International Travel Exhibition - MILANO 2017

BIT Milan, next stop of Artès

"BIT is an international event in continuous evolution, able to guarantee exclusive opportunities and offer a unique product segmentation in the Italian exhibition scene’, said Mauro Parolini, Economic Development Assessor of the Lombardy Region. “It is one of the most important showcases for the promotion of the tourist offer, and we expect that will also confirm itself as an opportunity for commercializing the tourism product of the region, especially now that Lombardy is showing its great attractiveness to tourists ".

The new 2017 edition of the International Tourism Exchange Fair is characterized, in addition to the new exhibition inspired by the experiential tourism and the rich conference programme, also by the many authoritative partnerships with Italian and foreign institutions, tourism boards, trade associations, able to make the event a knowledge-sharing platform, as well as business, which is unique in Italy. There will be four main sectors of the exhibition, each dedicated to a different aspect of tourism.

Leisure: a territory where supply and demand merges through a system of per-scheduling, also open to visitors eager to learn about new destinations.

Luxury: the area that offers new perspectives and visions of an important niche tourism, increasingly expanding, which includes luxury hotels, exclusive destinations and charming residences.

MICE: dedicated to organizers of conferences, meetings, managers of convention centers and event venues, which will present its offer to specialized buyers.

Destination Sports: reserved to the active tourism area, in the name of physical effort, exploration and out-of-the-ordinary routes.